Lindt LINDOR
LOVE LANGUAGE
These days, “romance” has turned into unsolicited DMs, inappropriate IG comments, and more. This Valentine’s Day, we brought romance back with custom poetry and handpicked chocolates for your loved ones.
Our two-day pop-up in New York was created with supporting social media assets that drove awareness. We also worked with Influencers and utilized a tiered media approach to get the word out.
We brought the activation to a national level by offering our followers the chance to get poems written for their loved ones. Even if you weren’t in NYC, you could still share the experience.
