All Nippon Airways
ECCENTRIC FRIENDS
We flew to Japan to capture documentary-style glimpses into the vibrant worlds of Japanese locals.
Our “eccentric friends” are passionate about their craft and bring an exquisite attention to detail to it. They’re independent business owners, artists, people with niche interests... These are the characters that make Japan unique and create the qualities that make you fall in love with the place!
However, we didn’t stop with this content. We’ve crafted an entire social presence to inspire our consumers to travel to Japan with ANA. Our content highlights the eccentric friends of ANA, within ANA, and the values they hold dear like hospitality, friendship, and attention to detail.
So how did we get here? Keep scrolling…
VISUAL IDENTITY
We created ANA’s social media visual identity based on the idea that Japan is a bit extra in every way. It’s an eccentric pop-culture superpower. Quirky, funny, otherworldly and unexpected. Radically extra when it comes to the details.
When you see a touch of eccentricity, suddenly the world has a little more color…
